Should I use Checkatrade and my own website?
Many trades use both: directories for discovery and their own site for depth, proof, and direct enquiries. They solve different jobs.
Trade directories vs your own website
Quick verdict: Directories can supplement visibility, but you rent space on their platform — you do not control the full story, design, or enquiry path. Your own website is the asset you keep.
Checkatrade, Yell, and Bark put you in front of comparison shoppers, often for monthly fees or lead charges. A owned website lets you explain services, show proof, and capture enquiries on your terms.
| Feature | Build My Trade Site | Trade directories (Checkatrade, Yell, Bark) |
|---|---|---|
| Typical upfront cost | £495/year after Site Acceptance (no deposit) | Monthly listing or pay-per-lead fees — ongoing |
| Preview before payment | Yes — private Website Preview before any payment | Not applicable — listings are not custom websites |
| Built for UK trades | Yes — tailored to local service and trade businesses | Listing templates — limited trade-specific storytelling |
| Enquiry handling | Enquiry forwarding included in Annual Website Plan | Platform messaging or shared lead forms |
| Ongoing maintenance | 6 maintenance updates per year plus technical upkeep | You update the listing profile; not a full site rebuild |
| You own the website | Yes — your domain and full site, not a rented profile | No — you depend on the directory's platform |
Common questions
Do directories replace a website?
No. Listings are short profiles on someone else's platform. A website explains your services, areas, and proof in detail.
Are directory leads higher quality?
Directory leads are often price-shoppers comparing several trades at once. Your website can pre-qualify customers with clearer service and area messaging.
Can Build My Trade Site link to my Google Business Profile?
Yes. We align website messaging with your Google Business Profile so local presence stays consistent.